Ext User(mf1@project1221.com中华人民共和国)
29-01-2006, 10:53 PM
ATTENTION TO DETAIL:
Before development of the first Lexus began, design teams first
journeyed to the US to live in Laguna Beach. They visited upscale
shopping centres, visited country clubs, watched shoppers wearing
tennis clothes loading shopping bags into the boots of their cars.
To understand the driving experience of women, designers first had
false nails applied in order to fine tune steering wheel designs. They
interviewed women talking about the homes and their lifestyles.
Designers studied prestigious hotel suites and the cabins of luxury
yachts. They examined the techniques of Swiss watchmakers, and the
craftsmanship of guitar and watchmakers.
They lived in the Cote d'Azur, villas in the South of France,
scrutinising the lifestyles of the world's most discerning individuals.
LS400 test prototypes were sent to an Arizona company that specialised
in inflicting vehicle damage. Cars were left for months in the searing
Arizona desert, with the windows down, along with other luxury marques,
to critique their durability.
Then, the chrome plating thickness was increased and 6 coats of paint
applied which, remarkably, even contributed to sound proofing.
While most new car development require five or six full scale clay
models, Lexus created fourteen to develop the first LS400 with its
aerodynamic body.
In total, around 450 test cars were built, driven millions of
kilometres, from autobahns to snow bound test tracks, to develop the
first Lexus.
A hundred cars were crashed to develop the safety systems. A super
computer calculated precise body fitment tolerances.
&:
Lexus will enter the most competitive,
prestigious automobile race in the world.
Years of automotive experience
has culminated in the creation of Lexus cars.
They will be the finest cars ever built.
Lexus will win the race because
Lexus will do it right from the start.
Lexus will have the finest
dealer network in the industry.
Lexus will treat each customer
as we would a guest in our home.
If you think you can't, you won't...
If you think you can, you will!
We can, we will.
Finally:
Global Awards
2004, 2003, 2002, 2001 Gold Award, by global automotive research
company JD Power and Ass. Placing Lexus first in a UK Customer
Satisfaction Study.
2001, 2002, 2003, 2004 Gold Award as the best-performing manufacturer
in a British customer satisfaction survey by JD Power and Ass. in
conjunction with BBC's Top Gear magazine.
2004 Tahara plant in Japan recognised as the best assembly plant in the
world. by JD Power and Ass.
2002 Top award in a car ownership survey by 'Top Gear' magazine rated
Lexus ahead of 32 other brands.
1997, 1998, 2000 Number one for Long Term dependability awarded by JD
Power and Associates.
1999 Number one for Vehicle Dependability awarded by JD Power and Ass.
1991, 1992, 1993, 1994, 1995 1997, 1998 Number One for Customer
Satisfaction, awarded by JD Power and Ass.,
1995, 1996 Best overall car line for Vehicle Dependability over 5 Years
of Service, JD Power and Ass.
1990 Best Overall Car Line in Initial Quality, JD Power & Ass.
ALL this since only 1989....
Before development of the first Lexus began, design teams first
journeyed to the US to live in Laguna Beach. They visited upscale
shopping centres, visited country clubs, watched shoppers wearing
tennis clothes loading shopping bags into the boots of their cars.
To understand the driving experience of women, designers first had
false nails applied in order to fine tune steering wheel designs. They
interviewed women talking about the homes and their lifestyles.
Designers studied prestigious hotel suites and the cabins of luxury
yachts. They examined the techniques of Swiss watchmakers, and the
craftsmanship of guitar and watchmakers.
They lived in the Cote d'Azur, villas in the South of France,
scrutinising the lifestyles of the world's most discerning individuals.
LS400 test prototypes were sent to an Arizona company that specialised
in inflicting vehicle damage. Cars were left for months in the searing
Arizona desert, with the windows down, along with other luxury marques,
to critique their durability.
Then, the chrome plating thickness was increased and 6 coats of paint
applied which, remarkably, even contributed to sound proofing.
While most new car development require five or six full scale clay
models, Lexus created fourteen to develop the first LS400 with its
aerodynamic body.
In total, around 450 test cars were built, driven millions of
kilometres, from autobahns to snow bound test tracks, to develop the
first Lexus.
A hundred cars were crashed to develop the safety systems. A super
computer calculated precise body fitment tolerances.
&:
Lexus will enter the most competitive,
prestigious automobile race in the world.
Years of automotive experience
has culminated in the creation of Lexus cars.
They will be the finest cars ever built.
Lexus will win the race because
Lexus will do it right from the start.
Lexus will have the finest
dealer network in the industry.
Lexus will treat each customer
as we would a guest in our home.
If you think you can't, you won't...
If you think you can, you will!
We can, we will.
Finally:
Global Awards
2004, 2003, 2002, 2001 Gold Award, by global automotive research
company JD Power and Ass. Placing Lexus first in a UK Customer
Satisfaction Study.
2001, 2002, 2003, 2004 Gold Award as the best-performing manufacturer
in a British customer satisfaction survey by JD Power and Ass. in
conjunction with BBC's Top Gear magazine.
2004 Tahara plant in Japan recognised as the best assembly plant in the
world. by JD Power and Ass.
2002 Top award in a car ownership survey by 'Top Gear' magazine rated
Lexus ahead of 32 other brands.
1997, 1998, 2000 Number one for Long Term dependability awarded by JD
Power and Associates.
1999 Number one for Vehicle Dependability awarded by JD Power and Ass.
1991, 1992, 1993, 1994, 1995 1997, 1998 Number One for Customer
Satisfaction, awarded by JD Power and Ass.,
1995, 1996 Best overall car line for Vehicle Dependability over 5 Years
of Service, JD Power and Ass.
1990 Best Overall Car Line in Initial Quality, JD Power & Ass.
ALL this since only 1989....