Ext User(jackbadger56)
15-11-2007, 06:06 PM
Regarding the new friday lift-out in the SMH (and I'd assume also 'The
Age' in Melbourne, and whatever Brisbane's Fairfax paper is) "Drive
LIFE"; It's been changed recently to appeal to females (a potential
20% of readers) by alienating the males (approx. 80% of readers).
These guys would struggle for credibility at the best of times, but
have now completely blown it by illustrating their headline ("Drophead
Gorgeous - the rise of the convertible") with a Z4!
Shame, I used to enjoy the friday paper ;-(
Age' in Melbourne, and whatever Brisbane's Fairfax paper is) "Drive
LIFE"; It's been changed recently to appeal to females (a potential
20% of readers) by alienating the males (approx. 80% of readers).
These guys would struggle for credibility at the best of times, but
have now completely blown it by illustrating their headline ("Drophead
Gorgeous - the rise of the convertible") with a Z4!
Shame, I used to enjoy the friday paper ;-(