=?windows-1252?Q?Aussie_network_=91Seven=92_to_launch_7mate_ for_=93ma?==?windows-1252?Q?le_audience=2E=94_Sexist=3F_Much=3F?=

[Ext User(uncle wally)]

DISCLAIMER: Uncle Wally does not necessarily endorse the comments that
appear in the following blog article ,,, hooroo ~!!!!

▬▬▬▬▬

Aussie network ‘Seven’ to launch 7mate for “male audience.� Sexist?
Much?

http://unrealityshout.com/blogs/aussie-network-%E2%80%98seven%E2%80%99-launch-7mate-%E2%80%9Cmale-audience%E2%80%9D-sexist-much

While perusing The Hollywood Reporter today, I found an article about
the Seven network in Australia launching a channel just for men…

Now, I’m not a bra burning feminist or anything – let’s face it, if I
don’t rein these puppies in, they’ll be polishing my knees,so no BBQ
bra for me – but surely a channel aimed specifically at men is a)
Neanderthal and b) insulting?

I find it insulting anyway, primarily because the line-up of shows
that 7mate will be showing are shows that I would and do watch, and
I’m most definitely a female. I’ve seen my birth certificate.

They’ll be showing Family Guy, American Dad, Top Gear and sci-fi type
shows, but big news flash Seven, girls like that stuff too! We don’t
all sit and watch – exclusively – shows about hair and make-up and
shiny things you know…

We aren’t all Paris Hilton.

The network’s CEO, David Leckie, issued a press release about the
launch of 7mate which read that the channel “will be aimed at men 16
to 49.�

So not only is it sexist, it’s ageist too! Men of 50 and over don’t
like sports, cars, cartoons etc??

Leckie went on to say, “Seven is Australia’s most-watched network and
our suite of multi-channels delivers more viewers than anyone else.

“The launch of 7mate delivers us a tremendous platform of channels
targeting specific audience demographics – leveraging our primary
channel’s success with women and 7Two’s targeting of a 25+ adult
audience.

“We’re delighted to be the first commercial network to moveto three
channels … this is another significant step for our television
business.�

And Seven’s director of programming, Tim Worner, added, “We’re using
the biggest sports event to launch 7mate but this new channel will be
so much more than sport.

“We are after the most elusive demographic in media, and we think
we’ve got the offering to get them."

How are these “elusive� viewers?? That’s like half the population of
the world, give or take, so unless they are actually aiming to bring
throw-back cave dwellers into their family of viewers, I fail to see
what or who is so “elusive.�

So in short, grow up Seven and live in the now! Women like those shows
too, and guess what else? Not all men are into sport and cars.

Oh and also? We women call our friends ‘mates’ too, that’s another
thing that’s not the exclusive domain of men, and calling your channel
7mate won’t necessarily ensure males flick to it and think, “Ooh, it
says ‘Mate’…must be for men only then and I'd better watch it.�

Epic fail.

â–¬

[Ext User(globular)]

uncle wally wrote:
> DISCLAIMER: Uncle Wally does not necessarily endorse the comments that
> appear in the following blog article ,,, hooroo ~!!!!
>
> ▬▬▬▬▬
>
> Aussie network ‘Seven’ to launch 7mate for “male audience.� Sexist?
> Much?

I hope so.

>
> http://unrealityshout.com/blogs/aussie-network-%E2%80%98seven%E2%80%99-launch-7mate-%E2%80%9Cmale-audience%E2%80%9D-sexist-much
>
> While perusing The Hollywood Reporter today, I found an article about
> the Seven network in Australia launching a channel just for men…
>
> Now, I’m not a bra burning feminist or anything – let’s face it, if I
> don’t rein these puppies in, they’ll be polishing my knees, so no BBQ
> bra for me – but surely a channel aimed specifically at men is a)
> Neanderthal and b) insulting?
>
> I find it insulting anyway, primarily because the line-up of shows
> that 7mate will be showing are shows that I would and do watch, and
> I’m most definitely a female. I’ve seen my birth certificate.
>
> They’ll be showing Family Guy, American Dad, Top Gear and sci-fi type
> shows, but big news flash Seven, girls like that stuff too! We don’t
> all sit and watch – exclusively – shows about hair and make-up and
> shiny things you know…
>
> We aren’t all Paris Hilton.
>
> The network’s CEO, David Leckie, issued a press release about the
> launch of 7mate which read that the channel “will be aimed at men 16
> to 49.�
>
> So not only is it sexist, it’s ageist too! Men of 50 and over don’t
> like sports, cars, cartoons etc??
>
> Leckie went on to say, “Seven is Australia’s most-watched network and
> our suite of multi-channels delivers more viewers than anyone else.
>
> “The launch of 7mate delivers us a tremendous platform of channels
> targeting specific audience demographics – leveraging our primary
> channel’s success with women and 7Two’s targeting of a 25+ adult
> audience.
>
> “We’re delighted to be the first commercial network to move to three
> channels … this is another significant step for our television
> business.�
>
> And Seven’s director of programming, Tim Worner, added, “We’re using
> the biggest sports event to launch 7mate but this new channel will be
> so much more than sport.
>
> “We are after the most elusive demographic in media, and we think
> we’ve got the offering to get them."
>
> How are these “elusive� viewers?? That’s like half the population of
> the world, give or take, so unless they are actually aiming to bring
> throw-back cave dwellers into their family of viewers, I fail to see
> what or who is so “elusive.�
>
> So in short, grow up Seven and live in the now! Women like those shows
> too, and guess what else? Not all men are into sport and cars.
>
> Oh and also? We women call our friends ‘mates’ too, that’s another
> thing that’s not the exclusive domain of men, and calling your channel
> 7mate won’t necessarily ensure males flick to it and think, “Ooh, it
> says ‘Mate’…must be for men only then and I'd better watch it.�
>
> Epic fail.
>
> â–¬

[Ext User(Starbuck)]

this spells the death of HD tv and we'll be stuck only with SD tv,what a
waste of money everyones spent on digital tv only to be stuck with sub
standard television viewing

"uncle wally" <sgdec2012@yahoo.ca> wrote in message
news:094df296-6603-45e3-bfce-14036f16356e@p12g2000prn.googlegroups.com...
DISCLAIMER: Uncle Wally does not necessarily endorse the comments that
appear in the following blog article ,,, hooroo ~!!!!

?????

Aussie network 'Seven' to launch 7mate for "male audience." Sexist?
Much?

http://unrealityshout.com/blogs/aussie-network-%E2%80%98seven%E2%80%99-launch-7mate-%E2%80%9Cmale-audience%E2%80%9D-sexist-much

While perusing The Hollywood Reporter today, I found an article about
the Seven network in Australia launching a channel just for men.

Now, I'm not a bra burning feminist or anything - let's face it, if I
don't rein these puppies in, they'll be polishing my knees, so no BBQ
bra for me - but surely a channel aimed specifically at men is a)
Neanderthal and b) insulting?

I find it insulting anyway, primarily because the line-up of shows
that 7mate will be showing are shows that I would and do watch, and
I'm most definitely a female. I've seen my birth certificate.

They'll be showing Family Guy, American Dad, Top Gear and sci-fi type
shows, but big news flash Seven, girls like that stuff too! We don't
all sit and watch - exclusively - shows about hair and make-up and
shiny things you know.

We aren't all Paris Hilton.

The network's CEO, David Leckie, issued a press release about the
launch of 7mate which read that the channel "will be aimed at men 16
to 49."

So not only is it sexist, it's ageist too! Men of 50 and over don't
like sports, cars, cartoons etc??

Leckie went on to say, "Seven is Australia's most-watched network and
our suite of multi-channels delivers more viewers than anyone else.

"The launch of 7mate delivers us a tremendous platform of channels
targeting specific audience demographics - leveraging our primary
channel's success with women and 7Two's targeting of a 25+ adult
audience.

"We're delighted to be the first commercial network to move to three
channels . this is another significant step for our television
business."

And Seven's director of programming, Tim Worner, added, "We're using
the biggest sports event to launch 7mate but this new channel will be
so much more than sport.

"We are after the most elusive demographic in media, and we think
we've got the offering to get them."

How are these "elusive" viewers?? That's like half the population of
the world, give or take, so unless they are actually aiming to bring
throw-back cave dwellers into their family of viewers, I fail to see
what or who is so "elusive."

So in short, grow up Seven and live in the now! Women like those shows
too, and guess what else? Not all men are into sport and cars.

Oh and also? We women call our friends 'mates' too, that's another
thing that's not the exclusive domain of men, and calling your channel
7mate won't necessarily ensure males flick to it and think, "Ooh, it
says 'Mate'.must be for men only then and I'd better watch it."

Epic fail.

?

[Ext User(Kev)]

uncle wally wrote:

>
> Aussie network ‘Seven’ to launch 7mate for “male audience.� Sexist?
> Much?


****ing WAAAAAHHHH

Of course if they started a channel aimed at women that's be ok
**** the Sheilas


Kev

[Ext User(Chris Baird)]

> Aussie network ‘Seven’ to launch 7mate for “male audience.�

Sounds like a Coffee whitener..

--
C,,

[Ext User(David Barnett)]

"Chris Baird" <abuse@brushtail.apana.org.au> wrote in message
news:uf39u2hhvw.fsf@brushtail.apana.org.au...
> > Aussie network Seven to launch 7mate for a male audience.�

Extraneous meaningless characters removed.

> Sounds like a Coffee whitener.

LOL - sure does

My wife & I agree it's a dreadful name.
--
David Barnett

[Ext User(Jock)]

"David Barnett" <dbarnett@nospam.com> wrote in message
news:Lnfdo.4566$FH2.2947@viwinnwfe02.internal.bigp ond.com...
: "Chris Baird" <abuse@brushtail.apana.org.au> wrote in message
: news:uf39u2hhvw.fsf@brushtail.apana.org.au...
: > > Aussie network Seven to launch 7mate for a male audience.�
:
: Extraneous meaningless characters removed.
:
: > Sounds like a Coffee whitener.
:
: LOL - sure does
:
: My wife & I agree it's a dreadful name.
: --
: David Barnett
:
Checkmate was already taken. Dead rubber.

[Ext User(Brad)]

On Aug 25, 12:10*am, Kev <kev...@optunet.com.au> wrote:
> uncle wally wrote:
>
> > Aussie network ‘Seven’ to launch 7mate for “male audience.” Sexist?
> > Much?
>
> ****ing WAAAAAHHHH
>
> Of course if they started a channel aimed at women that's be ok
> **** the Sheilas
>
> Kev

USA has SPIKE. that's a channel aimed at male viewers, and the girls
can watch Lifetime and Hallmark. Nothing sexist about it. 2DAY FM is a
Sydney radio station aimed at 15-35 age group women, 2MMM is aimed at
the boys.

[Ext User(Kev)]

Brad wrote:
> On Aug 25, 12:10 am, Kev<kev...@optunet.com.au> wrote:
>> uncle wally wrote:
>>
>>> Aussie network ‘Seven’ to launch 7mate for “male audience.” Sexist?
>>> Much?
>>
>> ****ing WAAAAAHHHH
>>
>> Of course if they started a channel aimed at women that's be ok
>> **** the Sheilas
>>
>> Kev
>
> USA has SPIKE. that's a channel aimed at male viewers, and the girls
> can watch Lifetime and Hallmark. Nothing sexist about it. 2DAY FM is a
> Sydney radio station aimed at 15-35 age group women, 2MMM is aimed at
> the boys.


I see 10 is responding with "11"
lots of girly crap on it
so they won't be able to complain

Kev

[Ext User(Brad)]

On Aug 27, 1:28*am, Kev <kev...@optunet.com.au> wrote:
> Brad wrote:
> > On Aug 25, 12:10 am, Kev<kev...@optunet.com.au> *wrote:
> >> uncle wally wrote:
>
> >>> Aussie network ‘Seven’ to launch 7mate for “male audience.” Sexist?
> >>> Much?
>
> >> ****ing WAAAAAHHHH
>
> >> Of course if they started a channel aimed at women that's be ok
> >> **** the Sheilas
>
> >> Kev
>
> > USA has SPIKE. that's a channel aimed at male viewers, and the girls
> > can watch Lifetime and Hallmark. Nothing sexist about it. 2DAY FM is a
> > Sydney radio station aimed at 15-35 age group women, 2MMM is aimed at
> > the boys.
>
> I see 10 is responding with "11"
> lots of girly crap on it
> so they won't be able to complain
>
> Kev

It will be interesting to see what replaces the analogue 7,9,10
channels when they go off air in 2014. There's room for another 12
digital channels there, or perhaps finally space for 'real' HD? Naah,
that's expecting too much. It will be 3D by then.

[Ext User(annily)]

On 27-08-10 05:17, Brad wrote:
> On Aug 27, 1:28 am, Kev<kev...@optunet.com.au> wrote:
>> Brad wrote:
>>> On Aug 25, 12:10 am, Kev<kev...@optunet.com.au> wrote:
>>>> uncle wally wrote:
>>
>>>>> Aussie network ‘Seven’ to launch 7mate for “male audience.” Sexist?
>>>>> Much?
>>
>>>> ****ing WAAAAAHHHH
>>
>>>> Of course if they started a channel aimed at women that's be ok
>>>> **** the Sheilas
>>
>>>> Kev
>>
>>> USA has SPIKE. that's a channel aimed at male viewers, and the girls
>>> can watch Lifetime and Hallmark. Nothing sexist about it. 2DAY FM is a
>>> Sydney radio station aimed at 15-35 age group women, 2MMM is aimed at
>>> the boys.
>>
>> I see 10 is responding with "11"
>> lots of girly crap on it
>> so they won't be able to complain
>>
>> Kev
>
> It will be interesting to see what replaces the analogue 7,9,10
> channels when they go off air in 2014. There's room for another 12
> digital channels there, or perhaps finally space for 'real' HD? Naah,
> that's expecting too much. It will be 3D by then.

I believe the plan is to auction off the analog TV spectrum, so there's
no guarantee it will be used for FTA TV, in fact, I believe it's highly
unlikely.

--
Long-time resident of Adelaide, South Australia,
which probably influences my opinions.

[Ext User(David Barnett)]

"annily" <annily@annily.invalid> wrote in message
news:4c771783$1@dnews.tpgi.com.au...
<snip>

> I believe the plan is to auction off the analog TV spectrum, so there's no
> guarantee it will be used for FTA TV, in fact, I believe it's highly
> unlikely.

I'm curious as to who would want to buy it, and how it would be used.
Presumably we would be able to access it.

OTOH, I don't believe that in the US anyone has bought their analog TV
spectrum; I may be wrong.
--
David Barnett

[Ext User(Brad)]

On Aug 28, 6:32*am, "David Barnett" <dbarn...@nospam.com> wrote:
> "annily" <ann...@annily.invalid> wrote in message
>
> news:4c771783$1@dnews.tpgi.com.au...
> <snip>
>
> > I believe the plan is to auction off the analog TV spectrum, so there'sno
> > guarantee it will be used for FTA TV, in fact, I believe it's highly
> > unlikely.
>
> I'm curious as to who would want to buy it, and how it would be used.
> Presumably we would be able to access it.
>
> OTOH, I don't believe that in the US anyone has bought their analog TV
> spectrum; I may be wrong.
> --
> David Barnett

The top 100MHz or so (700MHz band) has been transferred to Land Mobile
radio services in the USA.
We might do the same I suppose although we already have a few digital
tv channels operating there.

Channel 9A used to be an aircraft navigation frequency (DME-A 206MHz)
and is now the digital radio segment. However, the main channels of 7,
9, 10 would be interleaved with the digital channels so it is more
likely they would remain as tv channels. I would expect each of the
networks to maintain hold of these channels and open further digital
services. Somewhere in ACMA there must be a policy paper.

[Ext User(annily)]

On 28-08-10 09:18, Brad wrote:
> On Aug 28, 6:32 am, "David Barnett"<dbarn...@nospam.com> wrote:
>> "annily"<ann...@annily.invalid> wrote in message
>>
>> news:4c771783$1@dnews.tpgi.com.au...
>> <snip>
>>
>>> I believe the plan is to auction off the analog TV spectrum, so there's no
>>> guarantee it will be used for FTA TV, in fact, I believe it's highly
>>> unlikely.
>>
>> I'm curious as to who would want to buy it, and how it would be used.
>> Presumably we would be able to access it.
>>
>> OTOH, I don't believe that in the US anyone has bought their analog TV
>> spectrum; I may be wrong.
>> --
>> David Barnett
>
> The top 100MHz or so (700MHz band) has been transferred to Land Mobile
> radio services in the USA.
> We might do the same I suppose although we already have a few digital
> tv channels operating there.
>
> Channel 9A used to be an aircraft navigation frequency (DME-A 206MHz)
> and is now the digital radio segment. However, the main channels of 7,
> 9, 10 would be interleaved with the digital channels so it is more
> likely they would remain as tv channels. I would expect each of the
> networks to maintain hold of these channels and open further digital
> services. Somewhere in ACMA there must be a policy paper.

I don't know why the existing FTA networks would want to pay for more
digital services. Where would the content come from?

--
Long-time resident of Adelaide, South Australia,
which probably influences my opinions.

[Ext User(annily)]

On 28-08-10 11:41, annily wrote:
> On 28-08-10 09:18, Brad wrote:
>> On Aug 28, 6:32 am, "David Barnett"<dbarn...@nospam.com> wrote:
>>> "annily"<ann...@annily.invalid> wrote in message
>>>
>>> news:4c771783$1@dnews.tpgi.com.au...
>>> <snip>
>>>
>>>> I believe the plan is to auction off the analog TV spectrum, so
>>>> there's no
>>>> guarantee it will be used for FTA TV, in fact, I believe it's highly
>>>> unlikely.
>>>
>>> I'm curious as to who would want to buy it, and how it would be used.
>>> Presumably we would be able to access it.
>>>
>>> OTOH, I don't believe that in the US anyone has bought their analog TV
>>> spectrum; I may be wrong.
>>> --
>>> David Barnett
>>
>> The top 100MHz or so (700MHz band) has been transferred to Land Mobile
>> radio services in the USA.
>> We might do the same I suppose although we already have a few digital
>> tv channels operating there.
>>
>> Channel 9A used to be an aircraft navigation frequency (DME-A 206MHz)
>> and is now the digital radio segment. However, the main channels of 7,
>> 9, 10 would be interleaved with the digital channels so it is more
>> likely they would remain as tv channels. I would expect each of the
>> networks to maintain hold of these channels and open further digital
>> services. Somewhere in ACMA there must be a policy paper.
>
> I don't know why the existing FTA networks would want to pay for more
> digital services. Where would the content come from?
>

This link shows the current plans:

http://www.acma.gov.au/WEB/STANDARD/pc=PC_310656

--
Long-time resident of Adelaide, South Australia,
which probably influences my opinions.

[Ext User(annily)]

On 28-08-10 11:46, annily wrote:
> On 28-08-10 11:41, annily wrote:
>> On 28-08-10 09:18, Brad wrote:
>>> On Aug 28, 6:32 am, "David Barnett"<dbarn...@nospam.com> wrote:
>>>> "annily"<ann...@annily.invalid> wrote in message
>>>>
>>>> news:4c771783$1@dnews.tpgi.com.au...
>>>> <snip>
>>>>
>>>>> I believe the plan is to auction off the analog TV spectrum, so
>>>>> there's no
>>>>> guarantee it will be used for FTA TV, in fact, I believe it's highly
>>>>> unlikely.
>>>>
>>>> I'm curious as to who would want to buy it, and how it would be used.
>>>> Presumably we would be able to access it.
>>>>
>>>> OTOH, I don't believe that in the US anyone has bought their analog TV
>>>> spectrum; I may be wrong.
>>>> --
>>>> David Barnett
>>>
>>> The top 100MHz or so (700MHz band) has been transferred to Land Mobile
>>> radio services in the USA.
>>> We might do the same I suppose although we already have a few digital
>>> tv channels operating there.
>>>
>>> Channel 9A used to be an aircraft navigation frequency (DME-A 206MHz)
>>> and is now the digital radio segment. However, the main channels of 7,
>>> 9, 10 would be interleaved with the digital channels so it is more
>>> likely they would remain as tv channels. I would expect each of the
>>> networks to maintain hold of these channels and open further digital
>>> services. Somewhere in ACMA there must be a policy paper.
>>
>> I don't know why the existing FTA networks would want to pay for more
>> digital services. Where would the content come from?
>>
>
> This link shows the current plans:
>
> http://www.acma.gov.au/WEB/STANDARD/pc=PC_310656
>

Although that only talks about the UHF band. That still leaves the VHF
bands used in most capital cities. I think they may be earmarked for
other usage though.

--
Long-time resident of Adelaide, South Australia,
which probably influences my opinions.

[Ext User(bog@off.now)]

On Tue, 24 Aug 2010 00:58:20 -0700 (PDT), uncle wally
<sgdec2012@yahoo.ca> wrote:

>DISCLAIMER: Uncle Wally does not necessarily endorse the comments that
>appear in the following blog article ,,, hooroo ~!!!!
>
>?????
>
>Aussie network ‘Seven’ to launch 7mate for “male audience.” Sexist?
>Much?

It was only a matter of time before some stupid bitch would bring up
the sexist remark. Clearly this ill-informed twit is ok with all those
female specific channels on cable and not to mention trashy channels
like "W" on Fox.

Just forget the facts eh ?

Admittedly, the name of this new channel is stupid and shows a serious
lack of thought by the boneheads at SeVen. Perhaps they should have
gone with

7THREE ??

[Ext User(David Barnett)]

"Brad" <google1@vk2qq.com> wrote in message
news:11e07797-f47f-4c0a-a461-7c658729240e@v35g2000prn.googlegroups.com...
<snip>

The top 100MHz or so (700MHz band) has been transferred to Land Mobile
radio services in the USA.
We might do the same I suppose although we already have a few digital
tv channels operating there.

Channel 9A used to be an aircraft navigation frequency (DME-A 206MHz)
and is now the digital radio segment. However, the main channels of 7,
9, 10 would be interleaved with the digital channels so it is more
likely they would remain as tv channels. I would expect each of the
networks to maintain hold of these channels and open further digital
services. Somewhere in ACMA there must be a policy paper.

Many thanks for the info, Brad.

--
David Barnett

[Ext User(Brad)]

On Aug 28, 12:16*pm, annily <ann...@annily.invalid> wrote:

> > I don't know why the existing FTA networks would want to pay for more
> > digital services. Where would the content come from?
>
> This link shows the current plans:
>
> http://www.acma.gov.au/WEB/STANDARD/pc=PC_310656

In no particular order : -
1. That's the 700MHz segment that I was talking about. It would be
interesting to see how they carve it up and eliminate co-channel
interference. Many of the digital tv services in the Wollongong/
Illawarra area are in that segment.

2. Where would the content come from? 200+ USA tv channels, Lord knows
how many UK and other English speaking services are out there
(assuming English remains a priority, I'm surprised there aren't more
Arabic channels in the Sydney region) and 50+ years of television and
100 years of movies. They aren't short of content!

[Ext User(Wolfgang Wildeblood)]

On Aug 29, 3:49*pm, Brad <goog...@vk2qq.com> wrote:
> On Aug 28, 12:16*pm, annily <ann...@annily.invalid> wrote:
>
> > > I don't know why the existing FTA networks would want to pay for more
> > > digital services. Where would the content come from?
>
> > This link shows the current plans:
>
> >http://www.acma.gov.au/WEB/STANDARD/pc=PC_310656
>
> In no particular order : -
> 1. That's the 700MHz segment that I was talking about. It would be
> interesting to see how they carve it up and eliminate co-channel
> interference. Many of the digital tv services in the Wollongong/
> Illawarra area are in that segment.
>
> 2. Where would the content come from? 200+ USA tv channels, Lord knows
> how many UK and other English speaking services are out there
> (assuming English remains a priority, I'm surprised there aren't more
> Arabic channels in the Sydney region) and 50+ years of television and
> 100 years of movies. They aren't short of content!

Yes, but sooner or later the NBN or something similar will make all of
it available as download on demand. Television as we know it is a
sunset industry. In the future the only content suitable for
broadcasters will be real time events: news and sport. Everything else
is more suitable for download, once network bandwidth is improved.
TEN's strategy reflects this: ONE for sport, more news on TEN, move
traditional content to ELEVEN and get CBS to share the cost.
Regardless of the quality of their programming, which I think is
abysmal, TEN's long-term strategy is the correct one. The management
at Seven and Nine seem to be utterly clueless.