Interactive TV ads on the way

[NewsMan]

Foxtel Digital will launch the first major roll-out of interactive
advertisements next year, but privacy issues mean that although viewers will
be able to download menus, it could be some time before they can order a
pizza.

The Multi Channel Network, which sells advertisements across the major pay
television networks, said 30 advertisers had expressed interest in being the
first to do an interactive campaign on the new digital platform.

Initially, advertisements will be limited to allowing viewers to press a
button for further information. Coca-Cola in the United States, for example,
tells viewers who press the button that actress Penelope Cruz can drink a
whole bottle of Coke without drawing breath.

Advertisers could also ask viewers to key in contact details for free
samples or additional information.

However, true interactive shopping is likely to be some time off, largely
because of privacy issues about how the network would pass on subscriber
information such as street addresses.........



--
Details:
MrXX®

More news:
http://www.auspaytv.com.au/forums/ipdl.php

***

Seeing a murder on television can help work off one's antagonisms. And if
you haven't any antagonisms, the commercials will give you some.
-- Alfred Hitchcock

[AG Wolfe]

NewsMan wrote:

> Foxtel Digital will launch the first major roll-out of interactive
> advertisements next year,




Oh Gawd !!!!
more bloody ads !!!!!! they already have more (on some channels) than
fta tv !
anyone tried to watch 'fox classics' ? i reckon its unwatchable due to
sooooo many ads !

cheers, andrew, melbourne.

[Stewart Grant]

> Initially, advertisements will be limited to allowing viewers to press a
> button for further information. Coca-Cola in the United States, for
example,
> tells viewers who press the button that actress Penelope Cruz can drink a
> whole bottle of Coke without drawing breath.
>

Well after seeing Blow I already know she can do a whole
bowl of coke without drawing a breath..

[B Forbes]

The real purpose of interactivity revealed. Looks like the lesson from
Optus iTV was to bring this out later.

"NewsMan" <cocopops@nospam.hotpop.com> wrote in message
news:c3d0k9$kqd$1@otis.netspace.net.au...
> Foxtel Digital will launch the first major roll-out of interactive
> advertisements next year, but privacy issues mean that although viewers
will
> be able to download menus, it could be some time before they can order a
> pizza.
>
> The Multi Channel Network, which sells advertisements across the major pay
> television networks, said 30 advertisers had expressed interest in being
the
> first to do an interactive campaign on the new digital platform.
>
> Initially, advertisements will be limited to allowing viewers to press a
> button for further information. Coca-Cola in the United States, for
example,
> tells viewers who press the button that actress Penelope Cruz can drink a
> whole bottle of Coke without drawing breath.
>
> Advertisers could also ask viewers to key in contact details for free
> samples or additional information.
>
> However, true interactive shopping is likely to be some time off, largely
> because of privacy issues about how the network would pass on subscriber
> information such as street addresses.........
>

[nephi66]

"B Forbes" <Chocolate@Caramel.com.au> wrote in message
news:405b1f30$0$8358$afc38c87@news.optusnet.com.au ...
> The real purpose of interactivity revealed. Looks like the lesson from
> Optus iTV was to bring this out later.

Austar was doing interactive ads on their weather channel before Optus tried
it, sheesh, these big city companies always think thye do everything first.
They did a toyota ad, and also on for wesfamrers if my memory serves me
well, (which it doesnt all the time heheh)
>
> "NewsMan" <cocopops@nospam.hotpop.com> wrote in message
> news:c3d0k9$kqd$1@otis.netspace.net.au...
> > Foxtel Digital will launch the first major roll-out of interactive
> > advertisements next year, but privacy issues mean that although viewers
> will
> > be able to download menus, it could be some time before they can order a
> > pizza.
> >
> > The Multi Channel Network, which sells advertisements across the major
pay
> > television networks, said 30 advertisers had expressed interest in being
> the
> > first to do an interactive campaign on the new digital platform.
> >
> > Initially, advertisements will be limited to allowing viewers to press a
> > button for further information. Coca-Cola in the United States, for
> example,
> > tells viewers who press the button that actress Penelope Cruz can drink
a
> > whole bottle of Coke without drawing breath.
> >
> > Advertisers could also ask viewers to key in contact details for free
> > samples or additional information.
> >
> > However, true interactive shopping is likely to be some time off,
largely
> > because of privacy issues about how the network would pass on subscriber
> > information such as street addresses.........
> >
>
>

[Miro]

"NewsMan" <cocopops@nospam.hotpop.com> wrote in message
news:c3d0k9$kqd$1@otis.netspace.net.au...
> Foxtel Digital will launch the first major roll-out of interactive
> advertisements next year, but privacy issues mean that although viewers
will
> be able to download menus, it could be some time before they can order a
> pizza.

I'll only accept interactive ads if they accept interactive prank calls.